Name and describe the two components that together determine the credibility of a communicator
What will be an ideal response?
Answer: Expertise: Does the person have extensive and/or specialized knowledge about the topic of the message?
You might also like to view...
The __________ effect is a phenomenon that occurs when a person forgets the unreliable source of a piece of information but remembers the information itself. This leaves that individual with the impression that the information is, in fact,
trustworthy and reliable even though it may not be. a. perseveration b. peripheral route c. sleeper d. elaboration likelihood
If you say, "I hold my liquor well," meaning, "I don't quickly show signs of intoxication," which of these is true? a. You do not metabolize alcohol quickly
b. You will have a severe hangover. c. You are more likely than average to develop alcohol abuse. d. You are less likely than average to develop alcohol abuse.