Explain the use of social CRM in sales and marketing activities
What will be an ideal response?
Social CRM is a dynamic, SM-based CRM process. The relationships between organizations and customers emerge in a dynamic process as both parties create and process content. In addition to the traditional forms of promotion, employees in the organization create wikis, blogs, discussion lists, frequently asked questions, sites for user reviews and commentary, and other dynamic content. Customers search this content, contribute reviews and commentary, ask more questions, create user groups, and so forth. With social CRM, each customer crafts his or her own relationship with the company.
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Chucks' Eggs is a company that distributes eggs in Latin America and is planning to enter the North American market
As the risks are greater when entering new markets, Chucks' decides to join hands with another firm that has mutually desirable goals. This way, they can share the costs and have access to each other's resources. Which of the following ways is Chucks' implementing to enter a new market? A) exporting B) creating a strategic alliance C) licensing D) purchasing a local firm
How can mobile blogs and mobile podcasting be effective tools for use with digital devices?
What will be an ideal response?