Which of the following is most likely true of a product in the maturity stage of the product life cycle?
A) Sales are zero, and the company's investment costs mount.
B) New competitors enter the market.
C) A slowdown occurs in sales growth.
D) Sales increase with decreasing competition.
E) New distribution channels are acquired.
C
Business
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Which of the following statements is not true regarding the majority of Latin American countries?
What will be an ideal response?
Business
What does the sleeper effect suggest about source credibility?
A) If a receiver is not paying attention, a message cannot be effective. B) Many people can learn the important parts of a message even when asleep. C) The effectiveness of a message will increase over time. D) The effectiveness of positive sources over less positive sources can be erased over time.
Business