Which of the following might cause a business which produces a profit to experience a negative change in cash?
a) an increase in the profits tax rate
b) an increase in accounts payable
c) a decrease in fixed costs
d) an increase in fixed costs
e) an increase in accounts receivable
Answer: e) an increase in accounts receivable
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Best practices supported by RUP include each of the following except
A) manage requirements. B) use component-based architectures. C) develop software iteratively. D) facilitate a linear approach to software development.
Delia's is a clothing retailer that targets teenage girls. It runs coordinated promotions for its catalogs, website, and retail outlets. It uses the same models in its catalog and in its print ads as well as on its website
Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all venues. From this information, you can infer that Delia's is using ________. A) repositioning B) insight mining C) integrated marketing communication D) feature analysis E) benchmarking