If an activity's progress is defined as 0% until the activity is complete, the project manager is using:

A) The 50/50 rule.
B) The all or nothing rule.
C) The 0/100 rule.
D) The Do Not Pass Go rule.

C

Business

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A market nicher is considered to be a(n) ________ specialist if the firm specializes in producing a certain type of product or product feature such as, Rent-a-Wreck, that rents only "beat-up" cars

A) end-user B) vertical-level C) customer-size D) channel E) product-feature

Business

When a marketing manager conducts a competitive assessment of his own business, which of the following contains a summary of the different components of this analysis?

A) a SWOT analysis B) the BCG matrix C) perceptual mapping D) conjoint analysis

Business