Which of the following characterizes a national multinational enterprise?
A. It is firm organized in one country that contracts with an independent foreign firm to carry out sales or purchasing abroad.
B. It is a domestic firm that operates internationally through independent foreign agents.
C. It has a parent firm established in one country with wholly owned branches and subsidiaries in other countries.
D. It is made up of two or more parent firms from different countries that co-own operating businesses in two or more countries.
C
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The role of convention service manager (CSM) is an important one in the meetings industry. "Tracing" is what a convention service manager does to:
Fill in the blank(s) with the appropriate word(s).
Duski, a very expensive brand of clothing and accessories, promotes its products by using advertisements that feature beautiful women wearing its products. What kind of an advertising appeal is used by Duski?
a. Environmental consciousness b. Vanity and egotism c. Health d. Profit