Product placement is a form of brand integration

The primary reason large U.S. companies send U.S. jobs abroad is because labor costs are higher in the United States. Such companies are said to be engaging in _____

a. employee export b. outsourcing c. inshoring d. joint ventures

Long-term profitability will not be affected if the brand managers offer an excess of coupons or cents-off packages to customers

Indicate whether the statement is true or false