When Coca-Cola focused on developing its soft drink business but missed seeing the market for coffee bars and fresh-fruit-juice bars that eventually impinged on its soft-drink business, it was suffering from ________ because it defined competition in
traditional category and industry terms.
A) factor elimination
B) marketing myopia
C) factor reduction
D) category points-of-parity
E) reliance on product description
B
Business
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A buyer purchases a rental home that is fully furnished. The document used to transfer title to the furniture is:
a. quitclaim deed b. bill of sale c. special warranty deed d. general warranty deed
Business
A ________ translates numbers into graphical displays so that findings can be comprehended visually
A) figure B) column C) table D) row E) cell
Business