If you were constructing an audience-analysis questionnaire and wanted to learn how many of your listeners had ever heard of the Salem witch trials, which of the following would be the best kind of question to ask?

A. leading question
B. scale question
C. open-ended question
D. demographic question
E. fixed-alternative question

Answer: E

Communication & Mass Media

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You provide _____ when you give your listeners examples of other people doing what you want them to do

A) positive labeling B) limited choices C) social proof D) selective exposure

Communication & Mass Media

A sequential design presents the events in a historical development

Indicate whether the statement is true or false

Communication & Mass Media