What are the traditional rights of sellers and buyers?
What will be an ideal response?
Traditional sellers' rights include the following:
1. The right to introduce any product in any size and style, provided it is not hazardous to personal health or safety, or, if it is, to include proper warnings and controls
2. The right to charge any price for the product, provided no discrimination exists among similar kinds of buyers
3. The right to spend any amount to promote the product, provided it is not defined as unfair competition
4. The right to use any product message, provided it is not misleading or dishonest in content or execution
5. The right to use buying incentive programs, provided they are not unfair or misleading
Traditional rights of buyers include the following:
1. The right not to buy a product that is offered for sale
2. The right to expect the product to be safe
3. The right to expect the product to perform as claimed