What is the name given to commitment to a particular brand—the degree to which consumers are satisfied with a product and will buy it again?
A) brand awareness
B) brand preference
C) brand insistence
D) brand equity
E) brand loyalty
Answer: E
Explanation: E) Brand loyalty is commitment to a particular brand—the degree to which consumers are satisfied with a product and will buy it again.
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Under the perpetual inventory system, discounts taken on an invoice by the buyer would be ________
A) debited to Merchandise Inventory B) credited to Merchandise Inventory C) debited to Cost of Goods Sold D) credited to Cost of Goods Sold
Which of the following involves placing a person in a decision-making situation and asking him or her to verbalize everything he or she considers when making a decision?
A) Word-association test B) Protocol analysis C) Sentence-completion test D) Balloon test E) Role-playing activity