Identify and evaluate the methods of generating sales leads
What will be an ideal response?
Referrals are the best method, especially from current customers. But, referrals from vendors and channel members are also good. Database-generated leads would be good since most of these are obtained through some type of inquiry to advertising or marketing messages. Less desirable are networking and directories. The least desirable would be cold calls.
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Efficiency MIS metrics focus on the extent to which a firm is using its resources in an optimal way, while effectiveness MIS metrics focus on ________.
A. Understanding how successful a firm is at achieving its goals and objectives B. Analyzing if a firm is doing the right things C. Setting the right goals and ensuring they are accomplished D. All of the above
The single most conspicuous effort to promote MNC social responsibility and to harness FDI for economic development is the:
A. social contract. B. Universal Declaration of Human Rights. C. Global Compact. D. transnationality index.