In ANOVA the relative contribution of a factor X is calculated as ________

A) ?2 x =
B) ?2 x =
C) ?2 x =
D) ?2 x =

A

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Qualitative researchers may enter any of their observations and notes into the data set.

a. true b. false

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A company seeking to build brand awareness through repeated exposures of the same ads is using the concept of high:

A) frequency B) continuity C) exposure D) reach

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