Both current and prospective shareholders are interested in the firm's current and future level of risk and return, which directly affect share price

Commercials for a new and innovative tablet computer demonstrate the product's capabilities and inform customers of its benefits, like how useful it would be for people who like to multitask. Since this new product is one of its kind, the commercials aim to create a sense of need for the tablet through dramatic advertising. These commercials are an example of _____.

Fill in the blank(s) with the appropriate word(s).

In order to predict human behavior, it is best to supplement your intuitive opinions with information derived in what fashion?

A) common sense B) direct observation C) systematic study D) speculation E) organizational theory