The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers. All of the following are variables that are commonly used except:

A) demographics.
B) polycentrics.
C) behavioral characteristics.
D) benefits sought.
E) psychographics.

B

Business

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Dartis Tools Co is considering investing in specialized equipment costing $610,000

The equipment has a useful life of five years and a residual value of $69,000. Depreciation is calculated using the straight-line method. The expected net cash inflows from the investment are given below: Year 1 $210,000 2 159,000 3 160,000 4 95,000 5 136,000 $760,000 What is the accounting rate of return on the investment? (Round your answer to two decimal places.) A) 14.36% B) 16.19% C) 12.90% D) 6.45%

Business

It is important to buy a car that is not over your budget and to finance the car properly. The more money needed to cover the car payments, the less you can add to your savings or other investments

Indicate whether the statement is true or false.

Business