Books, newspapers and magazines were America’s only mass media for 250 years after the first American book was published in 1640

a. True
b. False

ANSWER: True

Communication & Mass Media

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The "Yes Men" have become famous for ________

A) positive public relations campaigns B) perpetrating hoaxes C) influencing public opinion during World War I D) a widely acclaimed anti-smoking campaign E) promoting the rock group Yes

Communication & Mass Media

A theory is

a. a description of a causal relationship between two or more variables. b. a set of statements that renders some phenomenon or process intelligible. c. a prediction about the relationship between an independent and dependent variable. d. a pattern of reasoning that begins with a general description of patterns and then moves to observations of specific instances.

Communication & Mass Media