Describe briefly how the enhanced distribution of news benefits the MPR process
What will be an ideal response?
The enhanced distribution of news and the ability of consumers to interact with the media benefits MPR in several ways. The need to provide consumers with continuous news through an increasing number of outlets means the media is constantly seeking story ideas and topic experts. When marketers feed the media useful news and commentary, the result is often positive media mentions of the marketers product or firm. And, of course, more media mentions often translates into more word-of-mouth.
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Which of the following entries would be made as the result of the revenue recognition principle?
A) Service Expense 1,000 Service Revenue 1,000 B) Accounts Receivable 1,000 Service Revenue 1,000 C) Salaries Expense 1,000 Accounts Payable 1,000 D) Depreciation Expense 1,000 Accumulated Depreciation 1,000
Structured presentation slides are usually the best choice for
A) routine presentations. B) persuasive presentations. C) sales presentations. D) motivational presentations. E) impromptu presentations.