Which of the following are ways an organization may use IMC to support their marketing efforts?

Smith and Brown own abutting property that borders a river. Over the years, soil from Smith's riverbank is washed onto Brown's riverbank. Who owns the soil that was washed from Smith's to Brown's property?

a. Smith b. Brown c. the state d. none of the above because all riverbank owners have riparian rights

According to the law of large numbers, what happens as the number of exposure units increases?

A) Actual results will increasingly differ from probable results. B) Actual results will more closely approach probable results. C) Nondiversifiable risk will decrease. D) Objective risk will increase.