McClelland used ______ as an indicator of a culture's degree of need for achievement.

The advent of TiVo has prompted new advertiser interest in

A) product placement. B) brand names. C) 30-second spots. D) infomercials.

Kenneth is speaking to a group of supporters and is asking them to take the next step and make a financial contribution to the political campaign. What is the purpose of his speech?

A. strengthening commitment B. conversion C. agenda setting D. adjusting perspective