Bernays used the term opinion leadership to refer to which of the following?
A. leading the public to an opinion with advertising
B. using respected individuals to influence members of the community
C. electing local leaders based on the opinions they promote
D. feeding opinions to the media to lead public opinion
B. using respected individuals to influence members of the community
Communication & Mass Media
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Speakers often use____________________ to help their audience members visualize and recall the ideas they are presenting.
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media
Supervisors tend to give greater latitude to employees whose power needs are similar to theirs than to employees with different power needs.
Answer the following statement true (T) or false (F)
Communication & Mass Media