A ________ is an organized collection of comprehensive information about individual customers or prospects that is current, accessible, and actionable for lead generation, lead qualification, sale of a product or service, or maintenance of customer
relationships.
A) customer database
B) customer mailing list
C) customer-performance scorecard
D) customer profitability analysis
E) customer-value hierarchy
A
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The following table represents the new members that have been acquired by a fitness center
Month New members Jan 45 Feb 60 March 57 April 65 Assuming ? = 0.3, ? = 0.4, an initial forecast of 40 for January, and an initial trend adjustment of 0 for January, use exponential smoothing with trend adjustment to come up with a forecast for May on new members.
In the Discovery Health insurance case study, the analytics application used available data to help the company do all of the following EXCEPT
A) predict customer health. B) detect fraud. C) lower costs for members. D) open its own pharmacy.