If a photograph was shot in-house by someone employed full-time by the advertising agency, then ________ owns the photograph

a. The employee
b. The advertiser
c. The advertising agency
d. None of the choices

c

Communication & Mass Media

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__________ theory suggests that your personal space is defined by you and how safe you feel

having people of varying relationship levels of closeness close to your body. Fill in the blanks with correct word

Communication & Mass Media

Christian is often persuaded to use the same kinds of shaving products that his friends use. He assumes that his friends are similar to him, so the same shaving products should work well for him. Christian is persuaded by ________ , which is a ________ cue

a. affinity, peripheral b. similarity, central c. credibility, central d. similarity, peripheral

Communication & Mass Media