Online advertising typically takes the form of banner advertisements on Web sites

According to the net present value technique, a project is considered acceptable if:

A) the sum of all cash inflows and outflows is positive. B) the difference between all discounted cash inflows and outflows exceeds zero. C) it lowers costs below an acceptable hurdle rate. D) its rate of return is greater than the firm's cost of capital. E) it returns the initial investment faster than competing projects.

Which of the following questions is more likely to be asked by the firm's potential investors as opposed to the firm's managers or financial lenders?

A) How should we finance firm improvements and investments? B) Should we continue to lend money to this firm? C) Should we buy equity in this firm? D) What are the accounts receivable policies for the firm?