________ represents the service characteristic that reflects the variation in consistency from one service transaction to the next

a. Heterogeneity
b. Inseparability
c. Intangibility
d. Perishability

a

Business

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What characteristic of niche sites makes the medium MOST appealing to marketers?

A) audience sizes larger than those of social networking sites B) wide variety of demographics and purchasing patterns C) audiences of people with similar interests D) commercial transaction capabilities E) podcasting and vodcasting capabilities

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Which of the following are common provisions found within many life insurance policies?

A. Reinstatement, entire contract, incontestability B. Aviation, suicide, incontestability C. Pre-existing conditions, entire contract, grace period D. Right to return, reinstatement, war clause

Business