Brand image is:

a. The company's presentation of itself
b. How the public perceives the company
c. The reputation of the company
d. None of the choices

b

Communication & Mass Media

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The belief systems behind the various approaches to studying human communication are known in general as _____

a. interpretations b. methods c. theories d. paradigms

Communication & Mass Media

Yan offered the following points, in the following order, in a speech advocating the development/use of clean energy sources. Which organizational pattern has Yan used?

I. Continued dependence on fossil fuels is economically unwise. II. Continued dependence on fossil fuels is politically irresponsible, prompting conflicts around the globe that will only worsen over time. III. Continued dependence on fossil fuels is nothing short of insane when one contemplates the environmental effects and their consequences. A) Spatial B) Narrative C) Climactic D) Chronological

Communication & Mass Media