________ is an approach to factor analysis that estimates the factors based only on the common variance

In the context of creating a professional brand, which of the following terms best represents a concise statement designed to communicate your value and initiate a deeper conversation?

A) Value proposition B) Elevator pitch C) Mission statement D) Memorandum E) Vision statement

Activities that deliberately deceive consumers or involve lying on behalf of clients are referred to as ________

A) virtual marketing B) viral marketing C) buzz marketing D) stealth marketing E) word of mouth marketing