Which of the following methods for calculating sales forecasts is a subjective method?
A. Market test
B. Decomposition
C. Jury of executive opinion
D. Statistical demand analysis
E. Exponential smoothing
Ans: C. Jury of executive opinion
Business
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Sample statistics are estimates of population parameters.
a. true b. false
Business
Because of its size and presence in more than 200 countries, the Coca-Cola Company is often the target of anti-globalization protests. Giving examples, show how negative publicity affects global marketers
What will be an ideal response?
Business