Placing a refusal in the first sentence of a message can be justified if the message is the second response to a repeated request

Explain the process of natural selection

What will be an ideal response?

Which of the following statements is incorrect regarding the process of building a company's brand, particularly for young firms?

A) A firm's name, logo, Web site design, and even its letterhead are part of its brand. B) One of the keys to effective branding is to create a strong personality for a firm. C) Some companies monitor the integrity of their brands through brand management. D) Startups must build a brand from scratch, which starts with selecting the company's name. E) Most experts recommend a heavy reliance on advertising in building a firm's brand.