An exchange of value, consideration, is necessary to form a valid contract. Whose consideration is it, in a contract for insurance, to make truthful statements on an application?

After a waiting period runs out, creditors are barred from bringing claims, and the debts of the estate may be paid.

a. true b. false

During a search for purchase information, what factor will increase the probability that a brand will be considered?

A) brand parity B) brand equity C) product viability D) brand ambiguity