A company that manufactures mantels, stairways, doors, windows, and other architectural reproductions brought together a group of 10 recent customers and asked them to discuss what they liked and disliked about the current designs marketed by the company. Which of the following research techniques did the manufacturer use?
a. a venture team
b. a buying centre
c. brainstorming
d. a focus group
Ans: d. a focus group
Business
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Which of the following would increase the necessary sample size in a study?
a. smaller mean of the variables in question b. less need for precision c. need to divide sample into sub-groups d. larger population e. smaller population
Business
Michael Porter argues that advanced factors are the most significant for competitive advantage
Indicate whether the statement is true or false.
Business