The stages of group development are:
A) idea generation, implementation, termination.
B) initiation, evolution, maturation, decline.
C) forming, storming, norming, performing, adjourning.
D) introduction, control, implementation, evaluation.
C
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Uptown-Clean Crew is a company that provides house-cleaning services in major urban and suburban areas. Marketers at Uptown-Clean Crew developed a short, humorous video promoting the company's services and posted it online
Soon the video was a rage as customers who saw the video found it hilarious and they passed it on to their friends and colleagues calling it the "Uptown comedy." Which form of marketing is illustrated from this scenario? A) telemarketing B) viral marketing C) integrated marketing D) multichannel marketing E) kiosk marketing
The ideal product is one that:
I. meets or exceeds the needs of the customer. II. makes the best use of material. III. can be manufactured at least cost. A) I, II and III B) I only C) I and II only D) II and III only