Palmer Enterprises has a net marketing contribution of $60 million. Its general and administrative expenses and other operating expenses are $20 million and $15 million, respectively. Calculate its operating income

Organic Designs is a small, successful chain of stores offering stylish clothes made of all-organic materials for infants, toddlers, and young children. Most of the Organic Designs stores are located in urban areas Now Organic Designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets. Which of the following methods of direct marketing would likely be most effective in accomplishing this goal?

A) direct-mail marketing B) m-commerce C) catalog marketing D) infomercials E) telemarketing

How can marketers benefit from developing solutions to environmental problems, such as pollution and raw material shortages?

What will be an ideal response?