Unlike merchandising companies, income statements of service companies include cost of goods sold as a line item
Indicate whether the statement is true or false
FALSE
Business
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An agent who has the authority to represent the principal in specific matters is a(n):
a. specific agent b. general agent c. unlimited agent d. special agent
Business
Deception is a serious ethical issue in marketing research and occurs in research studies when potential respondents:
A) are not told the true identity of the sponsor of the research B) are viewed during a study without their permission C) are told they will remain anonymous when they are not D) all of the above E) none of the above
Business