What is propaganda, and how is it different from public relations?
Indicate whether this statement is true or false.
What is propaganda, and how is it different from public relations?
Propaganda is the attempt to have a viewpoint accepted at the exclusion of all others. Its etymology
stems from the Roman Catholic church's efforts to propagate the faith during the 17th century.
Propaganda, as a term, did not carry the negative connotations at the beginning of World War I that
it does today. However, its abuse by its most evil practitioner, Nazi Propaganda Minister Joseph
Goebbels, discredited propaganda as both a word and practice. Propagandists often practice one-way
communication without regard to accuracy. Public relations involves two-way communication, and
its practitioners rely upon accuracy to maintain their credibility. While the main goal of propaganda
is to achieve a specific result, public relations strives to establish and maintain mutually beneficial
relationships.
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The Body Shop's commitment to its values costs money. Is it worth it? Why or why not? What benefits might The Body Shop receive for its values-driven behavior?
What will be an ideal response?
Many public relations practitioners record how they spend their working hours ________________
A) as a means of billing clients B) for internal billing purposes C) to allow their supervisors to see how employees spend their time D) All of the above E) None of the above