Which of the following components of an information system is the easiest to change and results in the least amount of organizational disruption?

Placing a person in a decision making setting and asking them to verbalize everything they consider when making a purchase decision is called ethnographic research

Indicate whether the statement is true or false

Using psychographics, marketers create profiles of customers who resemble each other in terms of their activities and patterns of product use

Indicate whether the statement is true or false