Marketers at Divine Design assume that customers will pay a higher price for a product that exactly meets their needs than a product that does not. Which approach to international marketing is most likely used by Divine Design?

A church targeting different demographic groups to increase attendance is an example of ________

A) affinity marketing B) not-for-profit marketing C) societal marketing D) evangelism marketing E) affiliate marketing

Under the EC Treaty, the right of member state nationals and firms to settle permanently and carry on a business throughout the EU is known as the ________

A. foreseeability standard B. freedom to provide services C. right to participation D. right of establishment