LaserTech's new technology is an example of
A) financial resources.
B) physical resources.
C) human resources.
D) organizational resources.
B
Business
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Market development funding, generous return policies, and off-invoice allowances are examples of:
A) trade promotions. B) product-oriented promotions. C) price-oriented promotions. D) horizontal promotions.
Business
Which of the following is the best example of price segmentation of a market?
A) Nokia offering a range of mobile phones differing in cost and functionality B) Playstation offering its gaming console at bargain prices on Black Friday C) Iberia Air offering ticket discounts to frequent flyers D) AT&T offering Sidekick mobile phones on its network at discounted rates
Business