Dayton, Ohio––based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. This is an example of ________ differentiation

In a group life policy with a death benefit of more than $50,000:

A. Premium cost is taxable to the employer. B. Premium cost for insurance above $50,000 is taxable as income to the employee. C. Premium cost for insurance below $50,000 is taxable as income to the insured. D. Premium cost is tax deferred.

IBM manager Celia Moore coordinates IBMs long-standing "Reinventing Education" program that involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do

In the process, the program is actually helping to shape a market of significant interest to IBM. "We see the program very much as an investment, rather than handing out money," says Moore. The existence of this program most strongly suggests that IBM has which of the following? A) an environmental concept B) a financial bottom line C) a marketing code of ethics D) a consumerist orientation E) a policy of corporate social responsibility