A(n) ________ is an early user of a firm's product who is willing to give a testimonial regarding his or her experience with the product
A) tribute account
B) reference account
C) approval report
D) appreciation account
E) acknowledgment report
B
Business
You might also like to view...
In the 21st century, challenges for the USIA include all EXCEPT ________
A) expanding the public relations role of the executive branch B) developing worldwide information programs to address environmental issues C) supporting the war on drugs in producer and consumer countries D) building intellectual and institutional foundations of democracy in societies around the globe
Business
In many cases, intrinsic motivators have a more long-term effect on the attitudes of salespeople than extrinsic motivators do
Indicate whether the statement is true or false
Business