Boeing's development of the 787 Dreamliner is an example of a company obtaining a competitive advantage through product differentiation/innovation

Viral marketing:

a. is the voluntary passing of messages to friends b. uses technology such as e-mail, mobile messaging, and Web 2.0 tools c. is a subset of buzz marketing d. involves marketers seeking out trendsetters in particular areas to "talk up" the product e. all of the above

The commitment concept states that plans should ________

A) always stake out a longer time period than is estimated B) always stake out a shorter time period than is estimated C) stake out a time period that is neither too long nor too short D) not include time periods because they are too confining