Cash markets are often referred to as spot markets

An agreement between two or more parties that creates enforceable rights or obligations. Contracts can be written, oral, or implied from customary business practice.

(a) bill-and-hold arrangement (b) contract (c) cosignor (d) continuing franchise fees

What should be the advertising manager's first step when he or she is asked to develop an advertising plan?

a. Select the target audience b. Develop marketing objectives c. Determine the most cost-effective media d. Establish an advertising budget e. Review the company's marketing plan