In a Pepsi project the researcher is interested in examining the effect of humor and the effect of various levels of brand information on advertising effectiveness. Three levels of humor (no humor, some humor, and high humor) are to be examined
Likewise, brand information is to be manipulated at three levels (low, medium, and high). The resulting table would be three rows (levels of information) by three columns (levels of humor), producing nine possible combinations or cells. The respondents would be randomly assigned to one of the nine cells. Respondents in each cell would receive a specific treatment combination. After exposure to a treatment combination, measures would be obtained on attitudes toward Pepsi advertising, brand, and the celebrity from respondents in each cell. To which category of design does this fall into?
A) statistical regression design
B) recombinant design
C) static group design
D) one-shot case study
E) factorial design
E
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Under the law of agency, the agent owes the principal fiduciary duties. Which of the following is not a fiduciary duty owed to the principal by the agent?
A. The duty to compensate or reimburse B. The duty to obey C. The duty of loyalty D. The duty to exercise reasonable care
The fact that the first toss of a coin has no effect on the outcome of the second toss of the coin suggests that these events are ________
Fill in the blank with correct word.