A large retailer of home improvement and construction products offers "how-to" classes for do-it-yourselfers, featuring instructions on how to complete home improvement projects using products sold at its stores
This is an example of how the retailer has differentiated itself through its ________.
A) product assortment
B) services mix
C) segmentation
D) atmosphere
E) pricing
B
Business
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________ involves merging internal customer data with external geographic, demographic, and lifestyle data on the same customers
A) Geo-demographic coding B) Syndicated coding C) Psychographic coding D) Computer mapping E) Construction coding
Business
Returns from internationally diversified portfolios tend to be superior to those yielded by purely domestic ones
Indicate whether the statement is true or false
Business