The ______ model of mass communication looks at how media messages are used to draw attention to an individual or issue.
A. transmission
B. ritual
C. publicity
D. reception
C. publicity
Communication & Mass Media
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The first sound recording and playback machine was the
A) telegraph. B) microphone. C) dictaphone D) phonograph.
Communication & Mass Media
The explanation for why disliked communicators are sometimes more persuasive than liked communicators is because:
a. sometimes disliked communicators have a more impressive educational background b. messages sometimes perceive them as more authoritative c. disliked communicators will often argue for a proattitudinal message d. message receivers experience more cognitive dissonance and through dissonance reduction have a great attitude change
Communication & Mass Media