According to the text, which of the following statements about advertising is true?
a. The cost per contact in advertising is low.
b. The total costs of advertising are typically low.
c. The signs on the outsides of buses and taxis are not a form of advertising.
d. Advertising is any form of communication in which the sponsor is identified.
Ans: a. The cost per contact in advertising is low.
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Which of the following statements is true of the systems theory?
A. It emphasizes that an organization is one system in a series of subsystems. B. It implements a piecerate system in which workers are paid additional wages when they exceed a standard level of output for each job. C. It enforces a system that suggests that frontline supervisors should receive a bonus for each of their workers who completed their assigned daily tasks. D. It develops a system to lower costs and increase worker productivity by showing how employees could work smarter, not harder. E. It suggests that organizations are effective when they have the social system and the technical system to make products and services that are valued by customers.
Which of the following (regarding the relation ENROLLMENT) represents the modification anomaly?
A) If a class name changes, it may have to be changed in more than one record B) If a student ID changes, we may have to change the class ID as well C) If a class ID changes, we may have to change the student ID as well D) If a student decides to use a longer version of his or her name, we cannot accommodate that modification