The need for cognition is a personality trait of individuals who are most likely to be persuaded by evidence and facts
Indicate whether the statement is true or false
TRUE
Explanation: The need for cognition is a personality trait of individuals who are most likely to be persuaded by evidence and facts. Those who are lower in need for cognition are more likely to use automatic processing strategies, relying on intuition and emotion to guide their evaluation of persuasive messages.
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Bonds sell at a discount off the par value when market rates for similar bonds are
A) less than the bond's coupon rate. B) greater than the bond's coupon rate. C) equal to the bond's coupon rate. D) Market rates are irrelevant in determining a bond's price.
Which of the following is an external proposal?
A) A proposal suggesting a new volunteer program to your HR department B) A proposal asking your boss to implement a flex-time schedule C) A proposal seeking the business of a new customer D) A proposal recommending a new process to your supervisor E) A proposal requesting that your department be allocated funds for a new project