As a service output produced by marketing channels, product variety refers to the ________
A) units the channel permits a customer to purchase at once
B) assortment provided by the marketing channel
C) add-on services provided by the channel
D) ability of a product to provide incremental value
E) degree to which the channel makes it easy for customers to purchase a product
B
Business
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Governments can help all businesses by__________
Fill in the blanks with correct word.
Business
The number of focus groups that should be conducted on a single subject depends upon 1. the nature of the issue, 2. the number of distinct market segments, 3 . the number of new ideas generated by each successive group, and 4. time and cost
Indicate whether the statement is true or false
Business