A marketing manager's task is to identify variables that describe customers in terms of their own particular characteristics. These variables are called:

A) enhancers.
B) identifiers.
C) descriptors.
D) encryptors.

C

Business

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The Pillsbury Bake-Off requires people to submit a recipe using Pillsbury baking products. Finalists are brought to Pillsbury kitchens to bake their recipes so the winner of the cash prize can be chosen. What is this an example of?

a. a contest b. a push money deal c. a sales promotion game d. a sweepstakes

Business

Virginia Consultants employs 10 full-time management consultants. The budgeted annual compensation per employee is $75,000. The average time charged per client is 250 hours per year

The professional consultant labor costs are included in a single direct-cost category and they are allocated to jobs on a per-hour basis. The other costs associated with the consultant firm are included in a single indirect-cost pool, allocated according to professional labor hours. The budgeted indirect costs for the year are $500,000, and the firm expects to have 50 new clients in the next year. What is the budgeted direct-labor cost rate per hour? A) $20 per hour. B) $30 per hour. C) $40 per hour. D) $50 per hour. E) $60 per hour.

Business