The BCG matrix approach is problematic in that it ________
A) focuses on planning for the future at the cost of ignoring the present
B) focuses solely on current businesses and provides little scope for future planning
C) tends to undermine the importance of market growth rate as a measure of market attractiveness
D) tends to undermine the importance of relative market share as a measure of company strength in the market
E) fails to classify SBUs
B
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________ refers to the process in which information gets out of memory
A) Memory encoding B) Memory decoding C) Memory classification D) Memory retrieval E) Memorization
An ideal event is unique but not encumbered with many sponsors, lends itself to ancillary marketing activities, and reflects or enhances the sponsor's brand or corporate image
Indicate whether the statement is true or false