BMW has paid motion picture producers for the rights to feature some of its automobiles in mainstream Hollywood films such as The Bourne Ultimatum. What is this known as?

a. event sponsorship
b. product placement
c. new product publicity
d. subliminal advertising

Ans: b. product placement

Business

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The _____ market school believes that forward exchange rates are NOT the best predictors of future spot exchange rates.

Fill in the blank(s) with the appropriate word(s).

Business

Which of the following federal laws increased the responsibility of pension plan trustees to protect retirees?

A. The COBRA B. The ADEA C. The ADA D. The FLSA E. The ERISA

Business